P&O Nedlloyd and eCommerce Innovations

In the year 2004, P&O Nedlloyd developed eCommerce Innovation into Asia with Red Square. Youship trans-Tasman test market achievements have resulted in developments in Asia. Red Square, a top Australian full-service Internet agency, have stated that the world’s first online booking and transaction solution for the shipping industry, designed and created for P&O Nedlloyd, would be developed in Asia by middle of 2004, subsequent to the effective trial of the service and application in the trans-Tasman market.

Red Square developed www.youship.com for P&O Nedlloyd, one of the world’s leading container-shipping companies, to test the model of supplying a simple-to-apply, comprehensive online quoting, booking and payment transaction scheme that allowed smaller companies to book their own freight agreements. Businesses that wanted to ship loads could analyze prices and space availability electronically, book and pay for their shipment electronically and then be issued with an e-ticket establishing the booking and fees paid. The Australia-New Zealand shipping route was selected as the test market as it is an experienced market and visibly distinct geographically.

The effectiveness of Red Square’s solution for the trans-Tasman pilot was evaluated through a range of criteria, which comprises of (but not limited to) site functionality, the ability to associate back-end corporate and financial activities, customer feedback, and the effectiveness of the payment gateway. The outcome has been quite affirmative, and P&O Nedlloyd has contracted Red Square to diversify the youship solution into major Asian markets.